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January 22, 2021
By Chris Yadv

Best Time To Post On Instagram

Best time to post on Instagram

Whether you are a scuba diving instructor, a guitarist, or an influencer, it’s time to step up your game. And what better way to connect with people than social media sites. Social media has made it simple to connect with hundreds, thousands, even millions of people around the world.

But amongst all the social networking sites, Instagram has made its own place in the hearts of people. It is undoubtedly one of the most predominant places to build social existence as more than 500 million people use it daily.

But when the platform is so huge, how can you stand out? Well, we have a simple solution for that. To get noticed on Instagram, you should know when to post, so that it will be most effective and get you desired results.

What Is The Best Time To Post On Instagram?

What Is The Best Time To Post On Instagram

The answer to your question is given as follows:

  • Sunday: 10:00 a.m. to 2:00 p.m.
  • Monday: 11:00 a.m. to 5:00 p.m.
  • Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
  • Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.
  • Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
  • Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
  • Saturday: 11:00 a.m.

By following the above schedule data, you can get great results. However, engagement on Instagram can sometimes show dramatic changes depending upon your niche.

These timing can be estimated and may vary for segmenting your unique audience and approaching a specific target group. This author advises experimenting with different time slots that will help you to get a better reach.

> Did You Know? 10% of people use their smartphones as soon as they wake up and 33% pick them up in five minutes of waking up. Researchers have also found out that 93% of people check their social media accounts as soon as they wake up.

> 05:00 AM – At this time, Instagram shows incredibly good performance. Perhaps it’s because the early morning posts get more visibility from audiences who check their phone as soon as they wake up.

> 07:00 AM – 09:00 AM – This is also the usual waking-up time. People usually check Instagram for what they might have missed out while they were asleep. However, after 9 am, there’s a drop due to office, school, and college hours, etc.

> 12:00 PM – 02:00 PM – People use Instagram during their lunch break to catch up on any news feed or to entertain themselves.

> 03:00 PM – 04:00 PM – Youngsters check their Instagram account while going back from school/college.

> 06:00 PM till Night – Post work traveling, TV timings, dinner time, etc., are the times when people are usually on their phones the most.

Instagram Posting Time For Different Businesses

⇒ Best Posting Time on Instagram for Tech companies

Wednesday – Friday: 10:00 AM to 05:00 PM
Best Day: Thursday
Worst Day: Sunday

⇒ Best Posting Time on Instagram for B2C companies

Monday – Friday: 10:00 AM to 03:00 PM
Best Day: Wednesday
Worst Day: Sunday

⇒ Best Posting Time on Instagram for Educational Organizations

Mondays – Friday: 11:00 AM to 04:00 PM
Best Day: Monday
Worst Day: Sunday

⇒ Best Posting Time on Instagram for Nonprofits

Monday – Friday: 12:00 PM to 05:00 PM
Best Day: Tuesday
Worst Day: Saturday

⇒ Best Posting Time on Instagram for Healthcare companies

Wednesday – Friday: 09:00 AM to 04:00 PM
Best Day: Tuesday
Worst Day: Saturday & Sunday

The Instagram Algorithm

The Instagram algorithm is the one that will decide what is the sequence of posts that people should see every time while opening their feed. This algorithm is a bit puzzling. But, once you understand it and introspect the details of this algorithm, you can create accurate strategies to launch your business.


Initially, Instagram posts were shown chronologically. However, that’s not the case anymore. But now anytime you open your feed, the Instagram algorithm shows you the most relevant and important posts first.

6 Major Factors That Influences Posts On Your Instagram Feed

#1 Interest

This is the combination of all your historic Instagram behaviors. Your feed is not just about who you follow. But it’s also about the types of posts you like, the accounts you interact with the most, the people you are tagged by, etc.

The more you like certain posts the more they are seen on your feed. This is why being regular on Instagram is necessary because it sends positive signals to the Instagram algorithm. And it is the algorithm that prioritizes your content.

#2 Timeliness

Timing matters! Instagram doesn’t only check engagements of your post but most importantly “when,” you posted the particular post. That’s because most frequent posts are more likely to be seen.

Your posts, your relationship with others posting, and the timing of the post, all matters to what you see on your feed. Some other major factors include:

  • Frequency of use
  • Session time
  • Following count

#3 Relationship

Instagram wants to prioritize your friends, family, and close ones account first. The following factors help the Instagram algorithm to decide whom to keep on top priorities:

  • People whose information you like to see (possibly including stories and live videos).
  • People you direct messages.
  • People you search for.
  • People you know in real life.

This means no matter how many accounts you follow, you still will get to see the posts of your top priorities first.

Read More: Understand Instagram Search And Explore

#4 Frequency

How often do you open Instagram? The Instagram algorithm will work best if you operate the app less frequently. This because the more you scroll through your feed, your Instagram posts may be shown chronologically. This happens because Instagram wants to show you the best content since you last visited.

#5 Following

How many people do you follow? If you follow tons of people, you may not get to see all of their posts. That’s because Instagram has more accounts and posts to choose from to show first.

#6 Usage

You’ll see more frequent updates by Instagram as they dive deeper into their catalog if you spend more time on it. You might also run out of new content to see if you invest lots of time on Instagram. So, if you were to spend just a few minutes every day on the app, you can literally get the highlights of the day from the algorithm.

Q) Why Won’t You Go Back To Chronological Feed?

Posts are seen by 50% more followers after the introduction of ranked feed; as per the new changes in Instagram Algorithm.

7 Tips To Improve Your Ranking With Instagram Algorithms!!!

Tip 1: Post Consistently

Encourage more interactions. Post on your feed often, make reels, IGTV Videos, and post stories. More importantly, use Instagram stickers like a poll, emoji slider, questions sticker, etc, to increase user interactions.

Tip 2: Instagram Analytics

Observing and keeping a track of your performance is one of the most reliable ways to keep up with the algorithm. Instagram Analytics helps you understand, which posts are admired by your audience, what type of posts do they prefer: video or images, how much of your traffic is coming from hashtags, etc.

Tip 3: Increase the Chit-Chat

Comments play major roles in the ranking system. To initiate more comments you may use unique captions that drive more engagement. Simply, asking your followers to share their thoughts or feelings, double-tap if they agree, or tag a friend in the comments also helps boost your ranking.

Tip 4: Incorporate Instagram’s Latest Features

This includes all the new features on Instagram:

● Instagram Stories
● Instagram IGTV
● Instagram Reels

Tip 5: Hashtag “ #” Strategy

This helps increase your “views,” on Instagram. With the use of relevant hashtags, you may not only reach out more but reach out to more relevant, rightful people for your business.

Tip 6: Collaborate

The quick and easy way for promoting your brand is through collaborating with a relevant influencer with a complementary audience. This is one of the best ways to expand your reach to new eyes, while also getting your audience’s attention with relevant new angles. If this campaign is successful, this may provide an additional boost to your algorithm.

Tip 7: DM’s

Similar to posts and other Instagram features, direct messages (DM’s) play an important role in strong engagement. Use quick emoji stickers to boost up conversations, story replies, and quick emoji reactions.

Instagram Scheduling Tools


Over to you…

Learning the right time to share on Instagram promises to maximize your coverage and engagement of your posts in times of the latest Instagram algorithm.

The perfect time to upload an Instagram post does not necessarily coincide with your spare time. Instagram scheduling fixes this. You can use the flexible time-frame to build and design the post. Meanwhile, your posts are planned and updated to connect with your audience at the best time.

Whatever technique you use, the most essential thing is to keep engaging with your viewers. Building a real friendship with your fans is the most effective way to “hack” the algorithm. Most importantly, it will work well for your brand too.

Therefore, it is important to know the best time to post, to reach out to maximum audiences, and to create your own existence.

Written By <a href="https://rlmaservices.com/author/chris/" target="_self">Chris Yadv</a>

Written By Chris Yadv

Entrepreneur & have expertise in organic SEO, Branding, and Social Media Marketing. Helping carpet cleaners, roofers, and medium-sized businesses to increase sales and provide them with the brand image. If you are looking to learn digital marketing techniques to grow your business, must subscribe to our website (Branding Marketing Agency).